Who knew that clean teeth was such big business?
According to sources, the Ft. Collins, CO-based company that produces WaterPik teeth-cleaning devices was just purchased for a nice, even one billion dollars!
That’s right– you read that correctly. The company Church & Dwight, which owns such stand-out dental care products as Arm & Hammer toothpaste, Spinbrush toothbrushes, and Orajel oral analgesics, just purchased WaterPik for one billion dollars. Even in the world of big business, this is a considerable amount of money to spend on teeth cleaning!
That’s not to say it was a bad call. After all, WaterPik is the number-one water flossing brand in the US– almost as synonymous with the product they make as Q-Tips or Kleenex. WaterPik is also responsible for the production of the number one shower-head replacement in the US, which is no small thing, either!
WaterPik’s purchase follows an interesting trend
The purchase of WaterPik follows an interesting trend in the dental health world. According to a statement by the CEO of Church & Dwight, “The flosser products business is a fast-growing platform and capitalizes on the trends of increased gum disease [and] oral care awareness […] as consumer interest in oral health continues to expand.” Which is to say, more people than ever consider oral health to be a priority!
This is great news for all of us in the dental health industry. Here at Dr. Matthews’ office, we care about the health and well-being of your teeth. For a big company to invest one billion dollars on WaterPik because they see growth in the market is inspiring!
Of course, it’s important to remember that there is no replacement for proper dental hygiene, both at home and in the dentist’s office! A WaterPik is only as effective as the way you use it, after all. Make sure to take a look at our blog for more proper oral-care techniques!
No device beats proper oral hygiene
If you’re curious about WaterPiks–or water-flossing in general–then take a look at this American Dental Association guide to water flossers. For the summary, a water flossing device shoots a steady stream of water to break up and wash away the food particles and plaque that coats our teeth. Functionally, water flossing follows the same purpose as regular flossing. But for those of us who may find it hard to floss (if you have braces, or a bridge, for example) then water flossing can provide a great alternative to keeping clean between your teeth.
Water flossing isn’t a replacement for brushing your teeth. It’s more for directed, delicate dental work, just like flossing with string. But if flossing isn’t your cup of tea, then you might want to look into water flossing! It seems like you’ll be in one billion dollars worth of good company.